Consumer and consumption Essay Example | Topics and Well Written Essays - 4500 words

Consumer and consumption - Essay Example This "Consumer and consumption" essay outlines the marketing strategies that Coca-Cola used to become the leader on the market. The globalized world has resulted to new borderless markets with numerous corporations crossing geographical and political boundaries to market and initiate operations and investments on a global scale. International marketing leads to a new problem where organizations have to utilize ingenuity, creativity, and huge budgets to attain a competitive edge in the market. This has resulted in international marketing concept; leading organizations to utilize different perspective in attracting customers on a global scale through perceptions and brand images. While a consumer product is made in the factory, consumers in most cases do not buy the product, but the brand, which is perceived to add value to it. This was a statement by Charles Revlon, the founder of Revlon, who noted that in the factory, he made cosmetics, but customers bought hope from the stores. This trend will be strategically portrayed in Coca-Cola Company in manufacturing, marketing, and production of the coca cola beverage that has become one of the leading global brand names in refreshments. The Coca Cola company history began in 1886, when the curiosity of one Atlanta pharmacist Dr. Pemeberton resulted to the creation of a tasty distinctive soft drink, which could be sold in many soda fountains. The strategy was creating flavored syrup, mixing with carbonated water, and giving to neighbors around his pharmacy. Those who tasted the drink exclaimed that it was excellent (Coca Cola, 2011). During the first year, the Coca Cola servings were at 5cents per glass, with the sales being an average of nine servings daily in Atlanta; compare this with the current estimated coca cola servings of about 1.6 billion daily current (Coca cola, 2011). The history that marked the current Coca Cola Company as it is known today dates back to 1894, after the death of the founder; when Biedenham installed the first bottling machinery at the Mississippi soda fountain, which was the first attempt to sell Coca Cola drink in bottles (Coca Cola, 2011). Joseph Whitehead and Lupton developed what i s known as the Coca Cola worldwide bottling system, as it is known to

To what extent do you agree with free market economics being more Essay

To what extent do you agree with free market economics being more effective than a mixed economy - Essay Example The government apart from refraining from regulating the market also does not provide any services and leaves this to the private sector. This kind of market has received both positive argument and negative ones (Hodgson, 2006). Those who do not feel that this kind of market economy can be efficient argue for a mixed market economy which includes the role of the government both as a regulator as well as a player in the production of goods and services. This mixed market is also called Keynesian economics, named after the famous English economist who helped in the rebuilding of the American economy during the great economic recession of the 1930s in the United States of America. The mixed market system features the government as a referee and prefect in the economy, providing for regulation and control as much as is needed. It also features the government as the provider of the most crucial and basic needs and services to the public. This is done to make sure that these are not capita lized. These services include education especially at elementally level, health and security. In a mixed market economy, the private sector is involved in the greater part of the production, but under the watch of the government. There are a number of advantages with regard to the mixed market. To begin with, the fact that the government is involved in the production of essential services is important in order to provide for the protection of those who may not afford to get these services from the capitalist market. The mixed market also regulates the private sector for the purposes of protecting consumers against unfair exploitation. Those who argue in favor of the mixed market argue that the belief by free-markets enthusiasts that the market has its own way of regulating itself through the laws of demand and supply (competition) are fundamentally wrong. This argument against the efficacy and